I learned that branding is so important to business success. I mean I knew about it before but didn’t really take it to heart. From now on I am going to work on branding myself and my business. I also learned the value of my members, they are invaluable. I learned I need to give more than I receive, it all works out in the end.
One big lesson I learned and one that has held my business back is to not listen and base business decisions because one or two people say it will hurt your business. For a while I resisted getting involved with a certain business because I had a couple people tell me they will leave my traffic exchange if I get involved with that business. This is how this came about. I made a tweet to a person who is connected with that business one day about connecting with them, and within 20 minutes I had been removed from one Skype group and was told by that person they were quitting my TE. Another person replied to that tweet and said how can I support that business and that they were leaving my site as well.
So I quickly removed that tweet and contacted those two people and told them I would not be pursuing a relationship with that business and ask them to come back. So I was let back into the Skype group/Facebook group, and got the two members back. I was sort of mad as hell and never went attended another meeting of theirs nor been back to their Facebook group. I was going to let them basically run how I did business.
So I went on even though I wanted to do business with that person, but I was to afraid of what would happen if I did. Well after a while of not growing my business like I know it could be growing I decided to heck with that, I’m going to run my business how I want to run it. I’m tired of seeing so many other TE’s doing business with them and reaping the rewards.
So even though I may lose some members, I believe the return will be far greater than the risk. So I am announcing now, that I am doing business with Jon Olson and Tim Tech. I would be crazy not to. The guy knows his stuff. So I have added XP to Socialviralprofits.com and will be adding tiered badges as soon as I can. I have started using Rocketresponder as my autoresponder. I was using Trafficwave but feel Rocketresponder better suits my business.
I don’t know about their past dealings and what went on with a PTC site they owned. I was never affected badly with any dealings with Jon Olson, as a matter of fact he seems to be a really straight up person. So to base business decisions based on heresy. I am sorry if you feel you need to stop following me or leave my membership at any or all of my sites. I have to grow my business, period. Or I will just keep pissing away money on building these sites.
I would also suggest you take a second look at their business and how it could benefit you. They are doing something right, after all their membership is huge. We need to tap into that.
Here is something else I learned this past week and I learned it from Jon Olson on his TELive show, is how to use the power of social media marketing the right way. I am talking about using Twitter the ways it was meant to be used, having short conversations with people. Not throwing up a link. Building relationships using Twitter and Facebook will take some time, it doesn’t happen overnight. But you can still leverage Twitter and Facebook to grow your business without saying “come join my website” and a link. That’s not what Twitter is for.
Post your picture in your tweets so people will get to know you. Join a conversation you see going on. Don’t talk about your business though when you join a conversation. Let your profile and hashtags do your representing of your business. Now it’s ok to tweet every once in a while that your hosting an event at your site or something like that. Just don’t be spammy, people will run from you.
Well, I learned more than that, but I am tired, and still have a lot to do today. Keep it real.
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