Did anyone see this one coming? Google is dismantling Google Plus. Google is divorcing its popular services from Google Plus, with the first major step being the cancellation of the Google Plus account requirement for YouTube video posting or commenting.
You no longer have to create a Google Plus account just to comment on a viral video or post a video of your own is proving to have been pointless as you’ve expected it to be. Google Vice President Bradley Horowitz says the company is currently scaling Google Plus all the way back so it would be attached to no Google service except for itself.
“We want to formally retire the notion that a Google+ membership is required for anything at Google… other than using Google+ itself.”
The company even wrote an apology-sounding post on its blog admitting the failure.
“While we got certain things right, we made a few choices that, in hindsight, we’ve needed to rethink.”
As you can see Google Plus never lived up to becoming a rival to the almighty Facebook. I never thought it would.
So the question remains, is all that work people like you and I that did to link all our websites to Google Plus for a marketing boost, a waste of time? Only time will tell. Depends on how much more dismantling they do to Google Plus.
Will Google Plus disappear all together? I think it will over time. Since it never lived up to becoming the rival of Facebook why would Google as a company keep pumping money into its development.
So what is your take on the whole Google Plus debacle? What’s been your experience with Google Plus? Personally, I spent a lot of time connecting website to Google Plus and never really saw any benefit from it. So if it goes into the trash at some point, I won’t cry about it.